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the 2026 Winter Olympic Games in Milano and Cortina d'Ampezzo including their spectacular opening ceremony at the legendary San-Siro on February 6th are just around the corner and promise to be a sporting event that nobody wants to miss. Austrian athletes have to compete against the world's elite in front of breathtaking backdrops such as the alpine venues in Cortina d'Ampezzo, Bormio and Livigno as well as the historic arena in Verona which will serve as the stage for the closing ceremony.
For the third thime, following Cortina 1956 and Turin 2006, the Winter Olympics are returning to Italy - this time with a strong focus on sustainability: A large portion of the 25 venues, where the athletes will be competing, are existing or temporary facilities that are being reused in a resource-efficient manner, thus contributing to climate and environmental protection.
The Olympic Games Milano Cortina 2026 will be a great occasion for fantastic advertising opportunities for ORF media. Viewers will experience more winter sports than ever before on live TV, the steaming platform ORF ON and the radio. ORF will broadcast this sporting highlight on television, ORF ON, and the radio with comprehensive live coverage as well as documentaries and behind-the-scenes reports - proving a highly attractive environment for high-impact campaigns.
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